Q.1: In the Gatekeeper model, the gatekeeper control-
a) only sender
b) only receiver
c) Flow of information
d) Noise
Ans: c) Flow of information
Q.2: The Ecological model of communication emphasizes-
a) Linear communication
b) only sender’s role
c) Noise elimination
d) Role of environment, media and technology
Ans: d) Role of environment, media and technology
Q.3: The Ritual model of Communication focuses on-
a) Transmission of message
b) Sharing and participation
c) Noise reduction
d) Gatekeeping
Ans: b) Sharing and participation
Imp Facts:
The model treats media use as an interactive ritual engaging audience members. It looks on how and why audience member consume media message. It focuses on sharing the information and its preservation across time.
Q.4: The Ecological model of communication emphasizes-
a) Linear Communication
b) Role of Environment, media and technology
c) Only Sender’s role
d) Noise elimination
Ans: b) Role of Environment, media and technology
Imp Facts:
In this model, instead of the sender or the receiver the creators and consumers became the central actor in the process of communication. Messages are created and shared with the use of media. This model focuses on how people, based on their backgrounds and the target audience, act.
Q.5: Read the following statements:
Assertion (A): Gatekeeping controls media flow.
Reason (R): It includes Ripple effect and return flow.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: a) Both A and R are true, and R explains A
Q.6: Match the following:
| List 1 | List 2 |
| A. Hub Model | 1. Filtering |
| B. Gatekeeping | 2. Ripples |
| C. Ritual Model | 3. Participation |
| D. Reception Model | 4. Audience meaning |
a) A-4, B-3, C-2, D-1
b) A-3, B-4, C-2, D-1
c) A-2, B-1, C-3, D-4
d) A-1, B-2, C-3, D-4
Ans: c) A-2, B-1, C-3, D-4
Q.7: The Publicity Model emphasizes-
a) Message content
b) Audience understanding
- c) media attention and visibility
- d) Feedback
Ans: c) Media attention and visibility
Q.8: Publicity model is commonly used in-
a) Public relation
b) Interpersonal communication
c) Education
d) Journalism Ethics
Ans: a) Public relations
Q.9: The open area in Johari window model refers to
a) Unknown to self and others
b) Known to self and others
c) Known only to others
d) Known only to self
Ans: b) Known to self and others.
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Q.10: Which quadrant represents information hidden from others?
a) Blind area
b) Hidden area
c) Unknown area
d) Open area
Ans: b) Hidden area
Q.11: The blind spot refers to-
a) Known to self only
b) Known to others but not self
c) Known to both
d) Unknown to all
Ans: b) Known to others but not self.
Q.12: Read the following statements:
Assertion (A): Blind area can be reduced through introspection alone.
Reason (R): Feedback from others is necessary to reduce blind spots.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: d) A is false, R is true
Q.13: The Osgood Schramm model, is known as
a) Mechanical model
b) Transactional model
c) linear model
d) Circular model
Ans: d) Circular Model
Q.14: In the circular model, sender and receiver-
a) Are fixed roles
b) Do not interact
c) Continuously exchange roles
d) Work independently
Ans: c) Continuously exchange roles.
Q.15: The key process in Osgood-Schramm model includes-
a) Encoding only
b) Decoding only
c) Encoding, decoding, interpreting
d) Noise elimination
Ans: c) Encoding, decoding, interpreting
Q.16: Read the following statements:
Assertion (A): The circular model is suitable for mass communication.
Reason (R): It assumes equal participation of sender and receiver
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: c) A is true, R is false.
Q.17: Which model emphasizes that meaning is constructed through multiple influences like culture, media and experience?
a) Linear model
b) Lasswell model
c) Mosaic model
d) Ritual model
Ans: c) Mosaic model
Q.18: Read the following statements:
Assertion (A): Mosaic model assumes meaning is fixed.
Reason (R): Communication is influenced by multiple factors simultaneously.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: d) A is false, R is true.
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Q.19: In the Theodore Newcomb ABX model, communication is primarily used to-
a) transmit signals
b) Maintain social balance
c) Eliminate noise
d) Increase Feedback
Ans: b) Maintain social balance
Q.20: In George Gerbner’s model, “M” represents-
a) Medium
b) Message
c) Man (Perception)
d) mass audience
Ans: c) Man (Perception)
Q.21: Read the following statements:
Assertion (A): ABX model focuses on relationship dynamics.
Reason (R): Communication helps maintain balance between individuals.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: a) Both A and R are true, and R explains A
Q.22: Read the following statements:
Assertion (A): Gerbner model ignores perception.
Reason (R): It focuses on transmission only.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: c) A is false, R is true.
Q.23: The idea that “media sets agenda of public discussion” belongs to
a) Diffusion model
b) Two step flow
c) Maxwell McCombs & Donald Shaw
d) Ritual model
Ans: c) Maxwell McCombs & Donald Shaw
Q.24: Match the following:
| List 1 | List 2 |
| A. Newcomb | 1. Perception |
| B. Gerbner | 2. Balance |
| C. Westley-MacLean | 3. Gatekeeping |
| D. Dance | 4. Evolution |
- a) A-1, B-3, C-4, D-1
- b) A-4, B-2, C-1, D-3
- c) A-2, B-1, C-3, D-4
- d) A-3, B-1, C-2, D-4
Ans: a) A-2, B-1, C-3, D-4
Q.25: The George Gerbner model emphasizes-
A) Message repetition
Perception of reality
Noise reduction
Linear flow
Ans: b) Perception of reality
Read More Here:
Gagne’s 8 Levels of Learning
Hutchins Commission Report 1947: A Free and Responsible Press
GK: Tashkent Agreement, Gadgil Formula, 8th Schedule and first woman CM
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