Q.1: Which communication model best represents real-time mutual exchange with continuous role switching?
a) Harold Laswell model
b) Aristotle model
c) Wilbur Schramm model
d) Shannon-weaver model
Ans: c) Wilbur Schramm model
Imp Facts:
The Schramm model (specifically his 1954 iteration) is often referred to as the Circular Model of communication. It moved away from the linear “one-way” approach and introduced the idea that both the sender and receiver are equal participants who switch roles continuously.
Q.2: In Shannon-weaver model noise primarily refers to-
a) Audience distraction only
b) Psychological bias of receiver
c) Cultural difference
d) Technical disturbances affecting signal transmission
Ans: d) Technical disturbances affecting signal transmission
Imp Facts:
The Shannon-Weaver Model (1949), often called the “Mother of all models,” was originally developed by Claude Shannon and Warren Weaver for Bell Laboratories. Because it was designed to improve telephonic and radio communication, its definition of “noise” is rooted in the physical and technical aspects of a signal.
Q.3: The Helical model suggests communication is-
a) Linear and one-way
b) Static and repetitive
c) Dynamic and evolutionary
d) Mechanical and fixed
Ans: c) Dynamic and evolutionary
Imp Facts:
The Helical Model of communication was proposed by Frank Dance in 1967. It uses the analogy of a helix (a three-dimensional spiral, like a spring or a DNA strand) to describe how communication works over time. It says communication is non-repetitive. Unlike circular models that suggest we return to the exact same point, the helix shows that communication moves forward. Every interaction is influenced by the one that came before it. It says communication is evolutionary. As a person grows and gains more “field of experience,” their communication becomes more complex and expansive. The helix starts small at the bottom (like a child learning to speak) and gets wider as it moves up (representing an adult’s sophisticated communication). It is the only major model that explicitly accounts for the passage of time. It suggests that communication is a continuous process that never truly resets.
Q.4: Which element is absent in the basic linear models of communication?
a) Sender
b) Feedback
c) Receiver
d) Message
Ans: b) Feedback
Q.5: A live Instagram session where viewers comment and the host responds instantly is best explained by which model?
a) HUB model
b) Wilbur Schramm model
c) Shannon- weaver
d) David Berlo model
Ans: b) Wilbur Schramm model
Imp Facts:
Wilbur Schramm is often called the “Father of Communication Studies” as he said that communication is a circular and interactive process. The Schramm Model (developed in 1954) has the following components: Encoder, Decoder, Interpreter, Message and Feedback.
Q.6: Which model explicitly incorporates psychological and semantic noise along with technical noise?
a) Wilbur Schramm
b) Frank Dance
c) Claude Shannon-weaver
d) Harold Laswell
Ans: c) Claude Shannon-weaver
Q.7: The linear model of communication is characterized by-
a) One way flow of message
b) Two way interaction
c) Continuous feedback
d) Circular process
Ans: a) One way flow of message
Q.8: In Aristotle model the central element controlling communication is-
a) Speaker
b) Message
c) Medium
d) Feedback
Ans: a) Speaker
Q.9: Aristotle model mainly focus on-
a) Written communication
b) Digital communication
c) Intrapersonal speaking
d) Public speaking
Ans: d) Public speaking
Q.10: In Shannon weaver model “encoder” refers to
a) Feedback system
b) Receiver
c) Device converting signals into message
d) Device converting message into signals
Ans: d) Device converting message into signals
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Q.11: In David Berlo SMCR model, S refers to-
a) System
b) Structure
c) Signal
d) Source
Ans: d) Source
Imp Facts:
In David Berlo’s SMCR Model (1960), the letter S stands for Source (also known as the Sender), M for Message, C for Channel and R for Receiver.
Q.12: In interactive communication, roles of sender and receiver are-
a) Fixed
b) Eliminated
c) Reversal
d) Mechanical
Ans: c) Reversal
Q.13: Match the following
A) Aristotle 1) Noise
B) Lasswell 2) Public Speaking
C) Shannon 3) Effect
D) Berlo 4) SMCR
- a) A-2, B-1, C-3, D-4
- b) A-2, B-3, C-1, D-4
- c) A-3, B-4, C-2, D-1
- d) A-1, B-3, C-2, D-4
Ans: b) A-2, B-3, C-1, D-4
Q.14: Communication becomes effective in Schramm’s model when-
a) Noise is high
b) Field of experience overlaps
c) Sender is dominating
d) Feedback is absent
Ans: b) Field of experience overlaps
Q.15: Transactional model highlights-
a) only sender
b) only receiver
c) Mutual influence
d) Mechanical signals
Ans: c) Mutual influence
Q.16: Read the following statements:
Assertion (A) The Shannon-Weaver Model is suitable for interpersonal communication.
Reason (R) It includes feedback and social context
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explainsA
c) A is true, R is false
d) A is false, R is true
Ans: d) A is false, R is true
Q.17: Read the following statements:
Assertion (A) Claude Shannon model applies only to machines.
Reason (R) It was developed for telephone communication.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: d) A is False, R is true
Imp Facts:
Shannon-weaver model was originally designed for machines, like telephone communication, signal transmission, Engineering purposes- but it also applied to human communication.
Q.18: Read the following statements
Assertion (A) Linear models are suitable for mass communication.
Reason (R) They do not include feedback.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: b) Both A and R are true, but R does not explains A
Q.19: Read the following statements:
Assertion (A) David Berlo’s model focuses on message transmission.
Reason (R) It ignores psychological factors.
a) Both A and R are true, and R explains A
b) Both A and R are true, but R does not explains A
c) A is true, R is false
d) A is false, R is true
Ans: c) A is true, R is false
Imp Facts:
Statement A is true, R is false. Berlo’s model actually includes psychological and social factors like communication skills, attitude, knowledge, social system and culture.
Q.20: Consider the following statements-
- Claude Shannon model includes noise.
- David Berlo model includes feedback.
- Wilbur Schramm model includes field of experience.
Which is/are correct
a) 2 and 3 only
b) 1 and 3 only
c) 1 and 2 only
d) All
Ans: b) 1 and 3 only
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Q.21: Arrange the following in correct order as per communication flow in linear model
- Channel
- Receiver
- Sender
- Message
a) 4-3-1-2
b) 2-4-3-1
c) 3-4-1-2
d) 4-2-3-1
Ans: c) 3-4-1-2
Q.22: Which of the following are linear models?
1) Aristotle
2) Harold Lasswell
3) Wilbur Schramm
4) Claude Shannon
a) 4,3,1
b) 1,2,4
c) 3,1,4
d) 2,1,3
Ans: b) 1,2,4
Q.23: Why is interactive model considered more realistic?
a) It ignores noise
b) It includes feedback
c) It is linear
d) It is simple
Ans: b) It includes feedback
Q.24: The Hub model of communication compares communication to-
a) Straight line
b) Ripple effect in water
c) Circular wheel
d) Mechanical system
Ans: b) Ripple effect in water
Q.25: The Gatekeeping model primarily deals with-
a) Message creation
b) Message filtering
c) Feedback delay
d) Noise reduction
Ans: b) Message filtering